Definition and Examples of Cause and Effect in Essays

Definition and Examples of Cause and Effect in Essays Definition In arrangement, circumstances and logical results is a technique for passage or paper improvement in which an author breaks down the explanations behind as well as the outcomes of-an activity, occasion, or choice. A circumstances and logical results section or article can be sorted out in different manners. For example, causes and additionally effectsâ can be organized in either sequential request or converse ordered request. Then again, focuses can be introduced regarding accentuation, from least essential to generally significant, or the other way around. See Examples and Observations underneath. Likewise observe: 50 Essay Topics: Cause EffectAffect and EffectArgumentationGamblers FallacyPost Hoc FallacySentence Combining Exercise #7: Out of the Ice Age Sentence Combining Exercise #8: How Teachers Make Children Hate Reading Instances of Cause Effect Paragraphs and Essays Circumstances and logical results in The Dream Animal by Loren EiseleyCause and Effect in Stephen Kings Horror MoviesChanges by Peter MatthiessenCorn-Pone Opinions by Mark TwainThe Decay of Friendship by Samuel JohnsonThe Hurricane by John James Audubon Learning to Hate Mathematics: A Cause Effect Essay Models and Observations In the event that you demonstrate the reason, you on the double demonstrate the impact; and on the other hand nothing can exist without its cause.(Aristotle, Rhetoric) Immediate Causes and Ultimate CausesDetermining circumstances and end results is normally intriguing and very intricate. One purpose behind this is there are two kinds of causes: prompt causes, which are promptly evident in light of the fact that they are nearest with the impact, and extreme causes, which, being to some degree evacuated, are not all that obvious and may maybe even be covered up. Besides, extreme causes may realize impacts which themselves become quick causes, accordingly making a causal chain. For instance, think about the accompanying causal chain: Sally, a PC sales rep, arranged broadly for a gathering with a customer (extreme reason), dazzled the customer (quick reason), and made a huge deal (impact). The chain didn't stop there: the huge deal made her be advanced by her manager (effect).(Alfred Ros a and Paul Eschholz, Models for Writers, sixth ed. St. Martins Press, 1998) Making a Cause/Effect EssayFor all its theoretical multifaceted nature, a reason/impact paper can be composed basically. The presentation by and large presents the subject(s) and states the reason for the investigation in an unmistakable theory. The body of the paper at that point investigates every single applicable reason and additionally impacts, regularly advancing from least to generally compelling or from most to least persuasive. At long last, the closing area sums up the different reason/impact connections built up in the body of the paper and unmistakably expresses the ends that can be drawn from those relationships.(Kim Flachmann, Michael Flachmann, Kathryn Benander, and Cheryl Smith, The Brief Prose Reader. Prentice Hall, 2003) Causes of Child ObesityMany of todays kids are occupied with stationary interests made conceivable by a degree of innovation unimaginable as of late as 25 to 30 years prior. PC, video, and other virtual games, the prepared accessibility of highlight movies and games on DVD, in addition to innovative headways in music-listening innovation have descended into the scope of reasonableness for guardians and in any event, for the messes with themselves. These inactive interests have created a drawback of diminished physical movement for the children, frequently with the unequivocal or verifiable assent of the guardians. . . .Other genuinely ongoing improvements have likewise added to the disturbing ascent in kid heftiness rates. Cheap food outlets offering consumables that are both low in cost and low in nourishing substance have detonated everywhere throughout the American scene since the 1960s, particularly in rural zones near significant thruway exchanges. Children on their mid-day breaks or after school regularly assemble in these cheap food outlets, expending food and soda pops that are high in sugar, starches, and fat. Numerous guardians, themselves, every now and again take their kids to these inexpensive food places, in this way setting a model the children can discover support to emulate.(MacKie Shilstone, Mackie Shilstones Body Plan for Kids. Essential Health Publications, 2009) Circumstances and logical results in Jonathan Swifts A Modest ProposalA Modest Proposal is a splendid case of the utilization of non-pugnacious gadgets of explanatory influence. The entire article, obviously, rests extensively upon the contention of circumstances and logical results: these causes have created this circumstance in Ireland, and this proposition will bring about these impacts in Ireland. Be that as it may, Swift, inside the general system of this contention, doesn't utilize explicit pugnacious structures in this article. The projector picks rather to attest his reasons and afterward to store up them by method of proof.(Charles A. Beaumont, Swifts Classical Rhetoric. Univ. of Georgia Press, 1961) Effects of AutomobilesI stress over the private vehicle. It is a grimy, boisterous, inefficient, and desolate methods for movement. It dirties the air, ruins the security and friendliness of the road, and activities upon the individual an order which removes definitely more oppo rtunity than it gives him. It makes a colossal measure of land be superfluously preoccupied from nature and from vegetation and to get without any regular capacity. It detonates urban communities, egregiously weakens the entire foundation of neighborliness, fragmentizes and wrecks networks. It has just spelled the finish of our urban areas as genuine social and social networks, and has made unthinkable the development of any others in their place. Along with the plane, it has swarmed out other, progressively cultivated and increasingly advantageous methods for transport, leaving more seasoned individuals, sick individuals, needy individuals and kids in a more awful circumstance than they were a hundred years ago.(George F. Kennan, Democracy and the Student Left, 1968) Models and Effects of EntropyBecause of its frightening irreversibility, entropy has been known as the bolt of time. We as a whole comprehend this naturally. Childrens rooms, left all alone, will in general get muddled, not slick. Wood decays, metal rusts, individuals wrinkle and blossoms wilt. Indeed, even mountains wear out; even the cores of particles rot. In the city we see entropy in the overview trams and destroyed walkways and torn-down structures, in the expanding issue of our lives. We know, without asking, what is old. In the event that we were out of nowhere to see the paint bounce back on an old structure, we would realize that something wasn't right. On the off chance that we saw an egg unscramble itself and bounce once more into its shell, we would giggle similarly we snicker as a film run backward.(K.C. Cole, The Arrow of Time. The New York Times, March 18, 1982)

William Shakespeares Tragedy Hamlet Has Been One Of The Most Controve

William Shakespeare's disaster Hamlet has been one of the most dubious works ever. There have been such huge numbers of reactions on this book and assessments on what the primary topic behind the play is. Numerous subjects have been proposed, for example, retribution, sex, reality and desire. I myself accept that there is nobody subject behind Hamlet and it is a complex with work with numerous mind boggling thoughts behind it. I didn't understand this until I read the reactions and perceived how things I deciphered so evidently was deciphered a wide range of ways by other people who had perused the play. ? Gatorade's sexuality, which is uncontrolled and incredible, is a significant part of the play. Hamlet can not have Gertrude and this leads Hamlet to have ground-breaking and wild sentiments of maternal perniciousness. It is him moms brisk remarriage to Claudius that nerves Hamlet the most? (Bradly, 40) ?Slightness thy name is lady ? A little month, or ere those shoes were old With which she followed my poor dads body Like Niobe, all tears, why she, even she ? O God, a monster that needs talk of reason Would have grieved longer ?wedded with my uncle, My dads sibling, however not any more like my dad Than I to hercules. Inside a month, Ere yet the salt of most unrightous tears Had left the flushing in her annoyed eyes, She wedded. O, most insidious speed, to present With such adroitness on depraved sheets. It isn't, nor it can't come to great. Be that as it may, make me extremely upset, for I should hold my tongue?. I for one imagine that that live has more to do with Hamlets outrage with his mom for wedding so soon than with his envy and his own affection for his mom. I had likewise deciphered it as saying that his mom's tears were bogus, or she would have grieved any longer, and not wedded his dad's sibling. ?It is a for the most part acknowledged view these days that Gertrude more likely than not felt an enormous connection to Claudious?. (Rose, 61) ?Nor sense to happiness was ever so thralled But it reseved some quatity of decision To serve in such a distinction? I interpreted that as meaning something contrary to what the pundit was stating, that Gertrude was never extremely enamored with Claudius. ?Hamlet does it not, Hamlet denies it. Who does it at that point? His franticness. If't be along these lines, Hamlet is of the group that is wronged. ?For Hamlets ?franticness? was nevertheless the impression of the estate which he ended up encompassed, of which Claudious was the most productive source?. ( Kitto, 87) Although the vast majority do accept that Hamlet was insane, I don't concur. I could comprehend the inclination that he felt experiencing the play and despite the fact that he did some weird things, individuals do when under that sort of stress. As should be obvious, certain announcements in this play can be deciphered from numerous points of view. I have discovered perusing reactions intriguing and it helped me see an entirely different side and viewpoint of Hamlet and his thought processes. I trust that I have given a decent outline to the reactions on Hamlet and gave my very own portion sees on the play.

Management of Stress in the Real World

Management of Stress in the Real World Stress Management Situational Stress Print Stress Management Techniques for All Types of Stress By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on June 24, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living RunPhoto/Getty Images Do you ever feel like some of the techniques that are recommended for the management of stress only work for certain people in specific situations? For example, if you find yourself in a high-pressure situation like a conflict at work or a toddlers tantrum, is it really practical to meditate for stress relief at that time? If you find yourself out of a job and grappling with the interview process, is laughter really the best medicine? How can you know which stress relief techniques will work for you, and when to use them? Read on for guidelines that can outline what works and when so that next time youre facing stress, you have the right tool for the job! Short-Term Stress If you’re feeling overwhelmed in the moment, these quick stress relievers can work quite well. While more in-depth stress relief techniques may bring more lasting and far-reaching benefits, these will help you to quickly reverse your stress response so you can better manage what you are facing right now: Breathing Exercises (1 to 5 Minutes): Breathing exercise can work quickly and be used virtually anywhere and in any situation. I find them especially helpful because they can be used in the midst of a stressful situation. Theres no need to take a break from things, calm down, and return after youve practiced them--you can use these to stay calm in the middle of a toddlers tantrum or whatever else comes your way.Progressive Muscle Relaxation (3 to 5 Minutes): PMR takes a little practice to master, but can help you to fully relax your body in minutes, and release stress in the process. You may need to take a break to practice in the beginning, but eventually, this can be a helpful exercise to use at your desk, in the car, or whenever you find 5 minutes to sit.Mini-Meditation (3 to 10 Minutes): Regular meditation works extremely well as a stress reliever for most people, and 20-30 minutes is an optimal length for a session. Mini-meditations, however, can be useful as well, particularly if you are used to longer sessions practiced at other times. Even three minutes of meditation can help you to feel calmer.Take A Walk (10 Minutes): If you are able to get out and walk for a minute, the change of scenery and a quick burst of exercise can work together in helping you to quickly relieve stress. This can be helpful for stressed moms and kids, as well as workers who are under heavy pressure and need to make the most of the short breaks.Change Your Perspective (Varies): Sometimes you cant change what you are facing, but you can change the way you look at things. Shifting your perspective to a more optimistic one, or even simply finding the humor in a situation can help to dissipate stress. General Lifestyle Stress Stress can come from many aspects of ones lifestyle. Often it helps to address the stress at its source, but thats not always a possibility. When you can, take action; when you cant change your situation, you can still minimize the stress you feel by cutting out stressors, building resources and adding stress relieving habits to your lifestyle. The following ideas can help. Cut Something Out: If youre stressed from a busy lifestyle, an obvious solution is to cut down on your commitments. Thats often easier said than done, but once its done, you have a whole category of stress gone from your life. Look at ways of cutting something out, and see what you open yourself up to.Take Up A New Habit Certain habits help with organization or resilience. Taking on these habits can help you to better manage the stress you face.Let Go Of Negative People: Friends and loved ones make our lives richer. Sometimes, though, the drama and conflict they create can bring more than a comfortable level of stress. Identify the people in your life who make you feel worse about yourself, drain your energy, or in other ways bring more stress than theyre worth, and consider minimizing or eliminating their role in your life.Change Your Habitual Thought Patterns: The way we think about what we face in life can increase or decrease our stress levels. Be sure your thoughts are supportin g you to manage stress in the healthiest possible way. If theyre not, these tips can help you to change that.Carve Out Time For Yourself: Having some extra down time can be one of the best stress relievers, particularly for those who dont get enough. This is because, just like an overused muscle, we need rest in between workouts. If we are constantly running, there is no time to recover and build energy for the next challenge, even if that challenge is simply part of daily life. This can lead to burnout. Be sure to create some space for relaxation in your life, so you can continue to push yourself when you need to. Emotional Stress Certain stressors, such as relationship issues, hit you emotionally. This type of stress can feel particularly trying, so it is important to find techniques to manage emotional stress. The following techniques can help you to process your emotions, minimize their intensity, or shift your focus. Journaling:  Journaling can be a very effective tool in managing stress and exploring and processing your emotions. These techniques work particularly well for working through emotional stress.Meditation:  Meditation can be challenging when you have a lot on your mind, but this is also a time when it can be most effective. The loving kindness meditation is particularly useful for relieving emotional stress and can be one of the easier forms of meditation to practice. Mindfulness meditation may take a little more practice  but does not require a distraction-free space. Experiment and see which types of meditation work best for you and your situation.Exercise:  Exercise can be a great distraction--running, walking, classes and other forms of exercise provide a change of scenery as well as something to focus on with your mind and body besides your stressors. Exercise provides health benefits and builds resilience toward stress as well, so it is an option that works in many ways.Change Y our Perspective:  As mentioned, the way we perceive things can increase or decrease the stress we feel. Sometimes we see things in a more negative or distorted way than we need to, and learning to change this can bring relief to our stress levels and our relationships. Thats why it helps to examine and change cognitive distortions we may have. If you can shift the way you look at the situation, you may experience less emotional stress.Talk To A Friend:  Simply sharing your thoughts with a friend can help you to feel less alone, and can provide you with another perspective. Wisely choose who you speak to, and be sure to reciprocate when your friends need your support but dont underestimate the power of a supportive shoulder. Anxiety About the Future Fears and anxiety about tomorrow can create stress and rob us of our happiness today. That said, anxiety is rather common, and finding stress relief techniques to combat it can help us to relax into the present moment and enjoy life more. Certain types of anxiety are intense enough to require professional help, but everyday anxiety can be managed well with a few stress relief strategies. These techniques can help. Meditation:  Meditation is a fantastic anxiety reliever, as it helps you to quiet (or learn to ignore) that nagging voice in your head that points out everything you could be but shouldnt be worrying about. Luckily, there are many different forms of meditation to try. See which types of meditation work best for you.Journaling:  Often, we worry about things that pose no real threat, things that have a low likelihood of happening, or things we cant control. Sometimes we need a reality check. Journaling can offer a helpful tool for examining and refuting the sources of anxiety.Action-Based Coping:  There are often things you can do to change a situation, but sometimes our anxiety keeps us from moving into action mode. Other times, it may ease anxiety to build resources that we may need if the worst does indeed happen. Either way, brainstorming solutions can be quite helpful, and this journaling technique can walk you through the process.Talk To A Friend:  Friends can often provide a rea lity check or they can point us to resources that can help us to feel less concerned about what might happen next. Even talking to someone about how they may have faced similar situations in the past can help us to feel less anxious about the stressors that cause us anxiety. Talking to a friend or, if necessary, a therapist can provide helpful support. Getting Through a Crisis Stress management is particularly important during times of crisis. Certain strategies, such as taking care of your physical health, tend to be particularly important during these times because they can be particularly helpful, and can affect the other ways in which you cope. Ongoing Stress Management Virtually all stress management techniques become more effective over time, as your body and mind become used to relaxing as you practice them. Certain techniques, particularly exercise and meditation, are especially effective at creating changes that help you to become more resilient toward stress with practice over time. Practicing stress management techniques in an ongoing way can help you to relieve stress as you face it, and be more ready for whatever stress comes your way. These stress management resources can help you to make stress management a regular part of your life. Also, be sure to keep in mind that if the stress you face requires more than what these techniques alone can offer, you can talk to your doctor about other options and support.

Essay Arguments for Environmental Conservation - 675 Words

Response 3: Arguments for Environmental Conservation Since the beginning of civilization humanity has adopted a subjugating stance toward nature. Ecological exploitation has become the de facto standard, contributing to the illusion of self-subsistence provided by modern society. This mindset is untenable given humanities reliance on the natural world, as best demonstrated by the critical importance of various parts of the environment to humanities continued existence. This includes the importance of biodiversity to medicinal advancement and climate adaptation, the role of insects in the renewal of the biosphere, and the importance of the environment for humanities psychological health. A huge number of modern medicines are derived†¦show more content†¦(31) In addition, biodiversity will be crucial for humanities continued survival in the case of climate change or widespread crop failures. The majority of people on earth are reliant on four crops for subsistence; wheat, rice , corn, and millet. (11) These crops are threatened by climate change and the spread of disease facilitated by modern transportation. If humanity is to survive such an eventuality it must be ready to draw upon the earth’s biodiversity for replacements. And while there are approximately 50 thousand plant species that could offer alternatives, this bank of resources is quickly thinning as various ecosystems are being destroyed. (11) Other services nature provides are more easily taken for granted. We depend on plant life to replenish the oxygen in the atmosphere, and on insects to replace nutrients in the soil. (31) These insects are especially vital, as they are part of the foundation of nearly all ecosystems. Without insects, plant species that rely on them for pollination would quickly become extinct, including many of the species we rely on for food. Following them would be species that feed on insects, as well as species which rely on vegetation as part of their habitats. Finally, as insects make the prime contribution to soil renewal, even non-insect pollinated plant life would begin to decline. (34) The result, according to Wilson, wouldShow MoreRelatedConservation Of Public And Private Partnerships1395 Words   |  6 PagesObserving conservation through various approaches supplies historians with a platform upon which to evaluate their arguments and evidence, while delving into the very essence of the conservation movement. Applying the Progressive Movement as the inception for conservation history, historians have clearly accorded the individuals in the bottom-up approach with a voice, rather than perpetuating an elitist view of the past. 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My father recalls times where Mumbai (large city in western India) was still a green with open spaces (an era before huge shopping malls and buildings). One of the few things that I recall from my brief visit to India was aRead MoreClimate Change and Public Policy Essay examples1503 Words   |  7 Pagestestify to the very real presence of climate change the world over, considerable denial of the phenomenon still exists. The argument has been made that evidence about climate change is a gross overstatement, or in some cases, a complete fabrication. Despite the evidence to the contrary, many interest groups with considerable political clout have successfully perpetuated the argument that documented changes in the environment are a product of natural cyclical changes in climate, and are not associate d

Miles Davis s Jazz Society - 1295 Words

How do people discover Miles Davis in jazz society ? Miles Davis was born in Alton, Illinois, in May 25, 1926. Miles Davis has one brother and one sister. In his earlier life. Miles’s family decided to moved to East St. Louis, Illinois, Davis s father became a fortunate dentist at the age when miles was still a child. When he starting growing up at the 13 his father gave him a trumpet that could enjoy Miles’s life in activities in school music, and in a couple week Miles decided to become a allied with his high school band, while his coach happy to see him with a honor to be on his band, but also the coach makes him performed to see his strongest part and the weakness part, but miles 1945 after graduating from high school he decided to followed his dream to New York City, since New York was the popular space for artist performed jazz music back then. For the past , year miles had work with parker’s music and by the time it s hit 1945, 1946 and 1947. The sa me year Miles Davis All-Stars made their debut at the Savoy. To begin, Davis was signed to Columbia Records, He returned to New York created the first great incarnation of the Miles Davis Quintet and Charles Mingus. Their records explained the sound of cool jazz. He recorded a categories of albums of different diversity Miles Ahead (1957), Milestones , (1958), and Kind Of Blue (1959), which was the best selling jazz albums of all time. For the past of 1960s, Miles continued his achievement with theShow MoreRelatedLouis Armstrong And Jazz Age1128 Words   |  5 PagesThe 1920s was known as the Jazz Age, Francis Scott Fitzgerald said â€Å"it was an age of miracles, it was an age of art, it was an age of excess, and it was an age of satire. Music also plays a big role in The Great Gatsby. One singer that was popular in the 1920s was Louis Armstrong he was known as the King of Jazz. Louis Armstrong was born on August 4, 1901 in New Orleans, Louisiana. 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Twilight 22. HIDE-AND-SEEK Free Essays

string(94) " I found myself trying to think of excuses to stay, to see him first and then make my escape\." 22. HIDE-AND-SEEK It had taken much less time than I’d thought – all the terror, the despair, the shattering of my heart. The minutes were ticking by more slowly than usual. We will write a custom essay sample on Twilight 22. HIDE-AND-SEEK or any similar topic only for you Order Now Jasper still hadn’t come back when I returned to Alice. I was afraid to be in the same room with her, afraid that she would guess†¦ and afraid to hide from her for the same reason. I would have thought I was far beyond the ability to be surprised, my thoughts tortured and unstable, but I was surprised when I saw Alice bent over the desk, gripping the edge with two hands. â€Å"Alice?† She didn’t react when I called her name, but her head was slowly rocking side to side, and I saw her face. Her eyes were blank, dazed†¦ My thoughts flew to my mother. Was I already too late? I hurried to her side, reaching out automatically to touch her hand. â€Å"Alice!† Jasper’s voice whipped, and then he was right behind her, his hands curling over hers, loosening them from their grip on the table. Across the room, the door swung shut with a low click. â€Å"What is it?† he demanded. She turned her face away from me, into his chest. â€Å"Bella,† she said. â€Å"I’m right here,† I replied. Her head twisted around, her eyes locking on mine, their expression still strangely blank. I realized at once that she hadn’t been speaking to me, she’d been answering Jasper’s question. â€Å"What did you see?† I said – and there was no question in my flat, uncaring voice. Jasper looked at me sharply. I kept my expression vacant and waited. His eyes were confused as they flickered swiftly between Alice’s face and mine, feeling the chaos†¦ for I could guess what Alice had seen now. I felt a tranquil atmosphere settle around me. I welcomed it, using it to keep my emotions disciplined, under control. Alice, too, recovered herself. â€Å"Nothing, really,† she answered finally, her voice remarkably calm and convincing. â€Å"Just the same room as before.† She finally looked at me, her expression smooth and withdrawn. â€Å"Did you want breakfast?† â€Å"No, I’ll eat at the airport.† I was very calm, too. I went to the bathroom to shower. Almost as if I were borrowing Jasper’s strange extra sense, I could feel Alice’s wild – though well-concealed – desperation to have me out of the room, to be alone with Jasper. So she could tell him that they were doing something wrong, that they were going to fail†¦ I got ready methodically, concentrating on each little task. I left my hair down, swirling around me, covering my face. The peaceful mood Jasper created worked its way through me and helped me think clearly. Helped me plan. I dug through my bag until I found my sock full of money. I emptied it into my pocket. I was anxious to get to the airport, and glad when we left by seven. I sat alone this time in the back of the dark car. Alice leaned against the door, her face toward Jasper but, behind her sunglasses, shooting glances in my direction every few seconds. â€Å"Alice?† I asked indifferently. She was wary. â€Å"Yes?† â€Å"How does it work? The things that you see?† I stared out the side window, and my voice sounded bored. â€Å"Edward said it wasn’t definite†¦ that things change?† It was harder than I would have thought to say his name. That must have been what alerted Jasper, why a fresh wave of serenity filled the car. â€Å"Yes, things change†¦Ã¢â‚¬  she murmured – hopefully, I thought. â€Å"Some things are more certain than others†¦ like the weather. People are harder. I only see the course they’re on while they’re on it. Once they change their minds – make a new decision, no matter how small – the whole future shifts.† I nodded thoughtfully. â€Å"So you couldn’t see James in Phoenix until he decided to come here.† â€Å"Yes,† she agreed, wary again. And she hadn’t seen me in the mirror room with James until I’d made the decision to meet him there. I tried not to think about what else she might have seen. I didn’t want my panic to make Jasper more suspicious. They would be watching me twice as carefully now, anyway, after Alice’s vision. This was going to be impossible. We got to the airport. Luck was with me, or maybe it was just good odds. Edward’s plane was landing in terminal four, the largest terminal, where most flights landed – so it wasn’t surprising that his was. But it was the terminal I needed: the biggest, the most confusing. And there was a door on level three that might be the only chance. We parked on the fourth floor of the huge garage. I led the way, for once more knowledgeable about my surroundings than they were. We took the elevator down to level three, where the passengers unloaded. Alice and Jasper spent a long time looking at the departing flights board. I could hear them discussing the pros and cons of New York, Atlanta, Chicago. Places I’d never seen. And would never see. I waited for my opportunity, impatient, unable to stop my toe from tapping. We sat in the long rows of chairs by the metal detectors, Jasper and Alice pretending to people-watch but really watching me. Every inch I shifted in my seat was followed by a quick glance out of the corner of their eyes. It was hopeless. Should I run? Would they dare to stop me physically in this public place? Or would they simply follow? I pulled the unmarked envelope out of my pocket and set it on top of Alice’s black leather bag. She looked at me. â€Å"My letter,† I said. She nodded, tucking it under the top flap. He would find it soon enough. The minutes passed and Edward’s arrival grew closer. It was amazing how every cell in my body seemed to know he was coming, to long for his coming. That made it very hard. I found myself trying to think of excuses to stay, to see him first and then make my escape. You read "Twilight 22. HIDE-AND-SEEK" in category "Essay examples" But I knew that was impossible if I was going to have any chance to get away. Several times Alice offered to go get breakfast with me. Later, I told her, not yet. I stared at the arrival board, watching as flight after flight arrived on time. The flight from Seattle crept closer to the top of the board. And then, when I had only thirty minutes to make my escape, the numbers changed. His plane was ten minutes early. I had no more time. â€Å"I think I’ll eat now,† I said quickly. Alice stood. â€Å"I’ll come with you.† â€Å"Do you mind if Jasper comes instead?† I asked. â€Å"I’m feeling a little†¦Ã¢â‚¬  I didn’t finish the sentence. My eyes were wild enough to convey what I didn’t say. Jasper stood up. Alice’s eyes were confused, but – I saw to my relief- not suspicious. She must be attributing the change in her vision to some maneuver of the tracker’s rather than a betrayal by me. Jasper walked silently beside me, his hand on the small of my back, as if he were guiding me. I pretended a lack of interest in the first few airport cafes, my head scanning for what I really wanted. And there it was, around the corner, out of Alice’s sharp sight: the level-three ladies’ room. â€Å"Do you mind?† I asked Jasper as we passed. â€Å"I’ll just be a moment.† â€Å"I’ll be right here,† he said. As soon as the door shut behind me, I was running. I remembered the time I had gotten lost from this bathroom, because it had two exits. Outside the far door it was only a short sprint to the elevators, and if Jasper stayed where he said he would, I’d never be in his line of sight. I didn’t look behind me as I ran. This was my only chance, and even if he saw me, I had to keep going. People stared, but I ignored them. Around the corner the elevators were waiting, and I dashed forward, throwing my hand between the closing doors of a full elevator headed down. I squeezed in beside the irritated passengers, and checked to make sure that the button for level one had been pushed. It was already lit, and the doors closed. As soon as the door opened I was off again, to the sound of annoyed murmurs behind me. I slowed myself as I passed the security guards by the luggage carousels, only to break into a run again as the exit doors came into view. I had no way of knowing if Jasper was looking for me yet. I would have only seconds if he was following my scent. I jumped out the automatic doors, nearly smacking into the glass when they opened too slowly. Along the crowded curb there wasn’t a cab in sight. I had no time. Alice and Jasper were either about to realize I was gone, or they already had. They would find me in a heartbeat. A shuttle to the Hyatt was just closing its doors a few feet behind me. â€Å"Wait!† I called, running, waving at the driver. â€Å"This is the shuttle to the Hyatt,† the driver said in confusion as he opened the doors. â€Å"Yes,† I huffed, â€Å"that’s where I’m going.† I hurried up the steps. He looked askance at my luggage-less state, but then shrugged, not caring enough to ask. Most of the seats were empty. I sat as far from the other travelers as possible, and watched out the window as first the sidewalk, and then the airport, drifted away. I couldn’t help imagining Edward, where he would stand at the edge of the road when he found the end of my trail. I couldn’t cry yet, I told myself. I still had a long way to go. My luck held. In front of the Hyatt, a tired-looking couple was getting their last suitcase out of the trunk of a cab. I jumped out of the shuttle and ran to the cab, sliding into the seat behind the driver. The tired couple and the shuttle driver stared at me. I told the surprised cabbie my mother’s address. â€Å"I need to get there as soon as possible.† â€Å"That’s in Scottsdale,† he complained. I threw four twenties over the seat. â€Å"Will that be enough?† â€Å"Sure, kid, no problem.† I sat back against the seat, folding my arms across my lap. The familiar city began to rush around me, but I didn’t look out the windows. I exerted myself to maintain control. I was determined not to lose myself at this point, now that my plan was successfully completed. There was no point in indulging in more terror, more anxiety. My path was set. I just had to follow it now. So, instead of panicking, I closed my eyes and spent the twenty minutes’ drive with Edward. I imagined that I had stayed at the airport to meet Edward. I visualized how I would stand on my toes, the sooner to see his face. How quickly, how gracefully he would move through the crowds of people separating us. And then I would run to close those last few feet between us – reckless as always – and I would be in his marble arms, finally safe. I wondered where we would have gone. North somewhere, so he could be outside in the day. Or maybe somewhere very remote, so we could lay in the sun together again. I imagined him by the shore, his skin sparkling like the sea. It wouldn’t matter how long we had to hide. To be trapped in a hotel room with him would be a kind of heaven. So many questions I still had for him. I could talk to him forever, never sleeping, never leaving his side. I could see his face so clearly now†¦ almost hear his voice. And, despite all the horror and hopelessness, I was fleetingly happy. So involved was I in my escapist daydreams, I lost all track of the seconds racing by. â€Å"Hey, what was the number?† The cabbie’s question punctured my fantasy, letting all the colors run out of my lovely delusions. Fear, bleak and hard, was waiting to fill the empty space they left behind. â€Å"Fifty-eight twenty-one.† My voice sounded strangled. The cabbie looked at me, nervous that I was having an episode or something. â€Å"Here we are, then.† He was anxious to get me out of his car, probably hoping I wouldn’t ask for my change. â€Å"Thank you,† I whispered. There was no need to be afraid, I reminded myself. The house was empty. I had to hurry; my mom was waiting for me, frightened, depending on me. I ran to the door, reaching up automatically to grab the key under the eave. I unlocked the door. It was dark inside, empty, normal. I ran to the phone, turning on the kitchen light on my way. There, on the whiteboard, was a ten-digit number written in a small, neat hand. My fingers stumbled over the keypad, making mistakes. I had to hang up and start again. I concentrated only on the buttons this time, carefully pressing each one in turn. I was successful. I held the phone to my ear with a shaking hand. It rang only once. â€Å"Hello, Bella,† that easy voice answered. â€Å"That was very quick. I’m impressed.† â€Å"Is my mom all right?† â€Å"She’s perfectly fine. Don’t worry, Bella, I have no quarrel with her. Unless you didn’t come alone, of course.† Light, amused. â€Å"I’m alone.† I’d never been more alone in my entire life. â€Å"Very good. Now, do you know the ballet studio just around the corner from your home?† â€Å"Yes. I know how to get there.† â€Å"Well, then, I’ll see you very soon.† I hung up. I ran from the room, through the door, out into the baking heat. There was no time to look back at my house, and I didn’t want to see it as it was now – empty, a symbol of fear instead of sanctuary. The last person to walk through those familiar rooms was my enemy. From the corner of my eye, I could almost see my mother standing in the shade of the big eucalyptus tree where I’d played as a child. Or kneeling by the little plot of dirt around the mailbox, the cemetery of all the flowers she’d tried to grow. The memories were better than any reality I would see today. But I raced away from them, toward the corner, leaving everything behind me. I felt so slow, like I was running through wet sand – I couldn’t seem to get enough purchase from the concrete. I tripped several times, once falling, catching myself with my hands, scraping them on the sidewalk, and then lurching up to plunge forward again. But at last I made it to the corner. Just another street now; I ran, sweat pouring down my face, gasping. The sun was hot on my skin, too bright as it bounced off the white concrete and blinded me. I felt dangerously exposed. More fiercely than I would have dreamed I was capable of, I wished for the green, protective forests of Forks†¦ of home. When I rounded the last corner, onto Cactus, I could see the studio, looking just as I remembered it. The parking lot in front was empty, the vertical blinds in all the windows drawn. I couldn’t run anymore – I couldn’t breathe; exertion and fear had gotten the best of me. I thought of my mother to keep my feet moving, one in front of the other. As I got closer, I could see the sign inside the door. It was handwritten on hot pink paper; it said the dance studio was closed for spring break. I touched the handle, tugged on it cautiously. It was unlocked. I fought to catch my breath, and opened the door. The lobby was dark and empty, cool, the air conditioner thrumming. The plastic molded chairs were stacked along the walls, and the carpet smelled like shampoo. The west dance floor was dark, I could see through the open viewing window. The east dance floor, the bigger room, was lit. But the blinds were closed on the window. Terror seized me so strongly that I was literally trapped by it. I couldn’t make my feet move forward. And then my mother’s voice called. â€Å"Bella? Bella?† That same tone of hysterical panic. I sprinted to the door, to the sound of her voice. â€Å"Bella, you scared me! Don’t you ever do that to me again!† Her voice continued as I ran into the long, high-ceilinged room. I stared around me, trying to find where her voice was coming from. I heard her laugh, and I whirled to the sound. There she was, on the TV screen, tousling my hair in relief. It was Thanksgiving, and I was twelve. We’d gone to see my grandmother in California, the last year before she died. We went to the beach one day, and I’d leaned too far over the edge of the pier. She’d seen my feet flailing, trying to reclaim my balance. â€Å"Bella? Bella?† she’d called to me in fear. And then the TV screen was blue. I turned slowly. He was standing very still by the back exit, so still I hadn’t noticed him at first. In his hand was a remote control. We stared at each other for a long moment, and then he smiled. He walked toward me, quite close, and then passed me to put the remote down next to the VCR. I turned carefully to watch him. â€Å"Sorry about that, Bella, but isn’t it better that your mother didn’t really have to be involved in all this?† His voice was courteous, kind. And suddenly it hit me. My mother was safe. She was still in Florida. She’d never gotten my message. She’d never been terrified by the dark red eyes in the abnormally pale face before me. She was safe. â€Å"Yes,† I answered, my voice saturated with relief. â€Å"You don’t sound angry that I tricked you.† â€Å"I’m not.† My sudden high made me brave. What did it matter now? It would soon be over. Charlie and Mom would never be harmed, would never have to fear. I felt almost giddy. Some analytical part of my mind warned me that I was dangerously close to snapping from the stress. â€Å"How odd. You really mean it.† His dark eyes assessed me with interest. The irises were nearly black, just a hint of ruby around the edges. Thirsty. â€Å"I will give your strange coven this much, you humans can be quite interesting. I guess I can see the draw of observing you. It’s amazing – some of you seem to have no sense of your own self-interest at all.† He was standing a few feet away from me, arms folded, looking at me curiously. There was no menace in his face or stance. He was so very average-looking, nothing remarkable about his face or body at all. Just the white skin, the circled eyes I’d grown so used to. He wore a pale blue, long-sleeved shirt and faded blue jeans. â€Å"I suppose you’re going to tell me that your boyfriend will avenge you?† he asked, hopefully it seemed to me. â€Å"No, I don’t think so. At least, I asked him not to.† â€Å"And what was his reply to that?† â€Å"I don’t know.† It was strangely easy to converse with this genteel hunter. â€Å"I left him a letter.† â€Å"How romantic, a last letter. And do you think he will honor it?† His voice was just a little harder now, a hint of sarcasm marring his polite tone. â€Å"I hope so.† â€Å"Hmmm. Well, our hopes differ then. You see, this was all just a little too easy, too quick. To be quite honest, I’m disappointed. I expected a much greater challenge. And, after all, I only needed a little luck.† I waited in silence. â€Å"When Victoria couldn’t get to your father, I had her find out more about you. There was no sense in running all over the planet chasing you down when I could comfortably wait for you in a place of my choosing. So, after I talked to Victoria, I decided to come to Phoenix to pay your mother a visit. I’d heard you say you were going home. At first, I never dreamed you meant it. But then I wondered. Humans can be very predictable; they like to be somewhere familiar, somewhere safe. And wouldn’t it be the perfect ploy, to go to the last place you should be when you’re hiding – the place that you said you’d be. â€Å"But of course I wasn’t sure, it was just a hunch. I usually get a feeling about the prey that I’m hunting, a sixth sense, if you will. I listened to your message when I got to your mother’s house, but of course I couldn’t be sure where you’d called from. It was very useful to have your number, but you could have been in Antarctica for all I knew, and the game wouldn’t work unless you were close by. â€Å"Then your boyfriend got on a plane to Phoenix. Victoria was monitoring them for me, naturally; in a game with this many players, I couldn’t be working alone. And so they told me what I’d hoped, that you were here after all. I was prepared; I’d already been through your charming home movies. And then it was simply a matter of the bluff. â€Å"Very easy, you know, not really up to my standards. So, you see, I’m hoping you’re wrong about your boyfriend. Edward, isn’t it?† I didn’t answer. The bravado was wearing off. I sensed that he was coming to the end of his gloat. It wasn’t meant for me anyway. There was no glory in beating me, a weak human. â€Å"Would you mind, very much, if I left a little letter of my own for your Edward?† He took a step back and touched a palm-sized digital video camera balanced carefully on top of the stereo. A small red light indicated that it was already running. He adjusted it a few times, widened the frame. I stared at him in horror. â€Å"I’m sorry, but I just don’t think he’ll be able to resist hunting me after he watches this. And I wouldn’t want him to miss anything. It was all for him, of course. You’re simply a human, who unfortunately was in the wrong place, at the wrong time, and indisputably running with the wrong crowd, I might add.† He stepped toward me, smiling. â€Å"Before we begin†¦Ã¢â‚¬  I felt a curl of nausea in the pit of my stomach as he spoke. This was something I had not anticipated. â€Å"I would just like to rub it in, just a little bit. The answer was there all along, and I was so afraid Edward would see that and ruin my fun. It happened once, oh, ages ago. The one and only time my prey escaped me. â€Å"You see, the vampire who was so stupidly fond of this little victim made the choice that your Edward was too weak to make. When the old one knew I was after his little friend, he stole her from the asylum where he worked – I never will understand the obsession some vampires seem to form with you humans – and as soon as he freed her he made her safe. She didn’t even seem to notice the pain, poor little creature. She’d been stuck in that black hole of a cell for so long. A hundred years earlier and she would have been burned at the stake for her visions. In the nineteen-twenties it was the asylum and the shock treatments. When she opened her eyes, strong with her fresh youth, it was like she’d never seen the sun before. The old vampire made her a strong new vampire, and there was no reason for me to touch her then.† He sighed. â€Å"I destroyed the old one in vengeance.† â€Å"Alice,† I breathed, astonished. â€Å"Yes, your little friend. I was surprised to see her in the clearing. So I guess her coven ought to be able to derive some comfort from this experience. I get you, but they get her. The one victim who escaped me, quite an honor, actually. â€Å"And she did smell so delicious. I still regret that I never got to taste†¦ She smelled even better than you do. Sorry – I don’t mean to be offensive. You have a very nice smell. Floral, somehow†¦Ã¢â‚¬  He took another step toward me, till he was just inches away. He lifted a lock of my hair and sniffed at it delicately. Then he gently patted the strand back into place, and I felt his cool fingertips against my throat. He reached up to stroke my cheek once quickly with his thumb, his face curious. I wanted so badly to run, but I was frozen. I couldn’t even flinch away. â€Å"No,† he murmured to himself as he dropped his hand, â€Å"I don’t understand.† He sighed. â€Å"Well, I suppose we should get on with it. And then I can call your friends and tell them where to find you, and my little message.† I was definitely sick now. There was pain coming, I could see it in his eyes. It wouldn’t be enough for him to win, to feed and go. There would be no quick end like I’d been counting on. My knees began to shake, and I was afraid I was going to fall. He stepped back, and began to circle, casually, as if he were trying to get a better view of a statue in a museum. His face was still open and friendly as he decided where to start. Then he slumped forward, into a crouch I recognized, and his pleasant smile slowly widened, grew, till it wasn’t a smile at all but a contortion of teeth, exposed and glistening. I couldn’t help myself- I tried to run. As useless as I knew it would be, as weak as my knees already were, panic took over and I bolted for the emergency door. He was in front of me in a flash. I didn’t see if he used his hand or his foot, it was too fast. A crushing blow struck my chest – I felt myself flying backward, and then heard the crunch as my head bashed into the mirrors. The glass buckled, some of the pieces shattering and splintering on the floor beside me. I was too stunned to feel the pain. I couldn’t breathe yet. He walked toward me slowly. â€Å"That’s a very nice effect,† he said, examining the mess of glass, his voice friendly again. â€Å"I thought this room would be visually dramatic for my little film. That’s why I picked this place to meet you. It’s perfect, isn’t it?† I ignored him, scrambling on my hands and knees, crawling toward the other door. He was over me at once, his foot stepping down hard on my leg. I heard the sickening snap before I felt it. But then I did feel it, and I couldn’t hold back my scream of agony. I twisted up to reach for my leg, and he was standing over me, smiling. â€Å"Would you like to rethink your last request?† he asked pleasantly. His toe nudged my broken leg and I heard a piercing scream. With a shock, I realized it was mine. â€Å"Wouldn’t you rather have Edward try to find me?† he prompted. â€Å"No!† I croaked. â€Å"No, Edward, don’t-† And then something smashed into my face, throwing me back into the broken mirrors. Over the pain of my leg, I felt the sharp rip across my scalp where the glass cut into it. And then the warm wetness began to spread through my hair with alarming speed. I could feel it soaking the shoulder of my shirt, hear it dripping on the wood below. The smell of it twisted my stomach. Through the nausea and dizziness I saw something that gave me a sudden, final shred of hope. His eyes, merely intent before, now burned with an uncontrollable need. The blood – spreading crimson across my white shirt, pooling rapidly on the floor – was driving him mad with thirst. No matter his original intentions, he couldn’t draw this out much longer. Let it be quick now, was all I could hope as the flow of blood from my head sucked my consciousness away with it. My eyes were closing. I heard, as if from underwater, the final growl of the hunter. I could see, through the long tunnels my eyes had become, his dark shape coming toward me. With my last effort, my hand instinctively raised to protect my face. My eyes closed, and I drifted. How to cite Twilight 22. HIDE-AND-SEEK, Essay examples

Nikes Product Mix free essay sample

ConverseIntroduction The increase in the number of companies and the competitive prices that the companies offer has given rise to a competitive situation in the companies (Borden, 1984). Marketing activities in companies are framed based on the ‘marketing mix’ of the company (Borden, 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner, 1981, cited in Rafiq and Ahmed, 1995). This is an improvement over the original marketing mix of 12 elements (Borden, 1965, cited in Rafiq and Ahmed, 1995). The marketing mix of a company plays a very crucial role in its success. This essay discusses how Nike, Inc. has become a successful brand through the proper use of the marketing mix. Nike, Inc. Nike. Inc. was pioneered by two visionaries Bill Bowerman and Phil Knight (Nike, Inc. a). Bill Bowerman was a famous track and field coach at the University of Oregon and he designed shoes that gave athletes a competitive advantage (Nike, Inc. We will write a custom essay sample on Nikes Product Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page a). When he put forth his ideas, none of the companies were interested in it (Nike, Inc. a). Phil Knight proposed that the quality of running shoes manufactured in Japan could compete with that of a famous German brand (Nike, Inc. a). This initiated Phil Knight and Bill Bowman becoming partners in distributing the Tiger shoes manufactured by Onitsuka Co. in the United States(Nike, Inc. a). Phil Knight and Bill Bowman formed the Blue Ribbon Sports (BRS) and soon Bowman began improvising the Tiger shoes and he started testing them on the athletes (Nike, Inc. a). The name Nike was framed by Jeff Johnson, a full time employee at BRS in 1971 and he also designed many of Nike’s early shoes (Nike, Inc. a). In the meantime the relation between BRS and Onitsuka began to deteriorate and Phil and Knight wanted to create their own brand of athletic shoes, leading to the creation of the brand mark of the ‘Swoosh’ (Nike, Inc. a). The next level of progress came in with the outsole that had waffle type nubs for traction but were lighter than traditional shoes (Nike, Inc. a). In the 1980s, Nike became a publicly traded company but also had a fall from the position of industry leader because of production miscalculation but, the debut of signature shoe for an NBA rookie Michael Jordan helped bolster Nike’s bottom line (Nike, Inc. a). In 1987s Nike tarted a major product and marketing campaign for regaining their position and in 1989, Nike’s cross training business exploded and by end of that decade Nike regained position as the industry leader (Nike, Inc. a). During 1990s, Nike set up its world headquarters in suburban Portland, Oregano and Nike signed up with many ath letes for endorsements during the (Nike, Inc. a). Today, the company seeks innovative ways to communicate with its consumers and strives to satisfy them (Nike, Inc. a). THE MARKETING MIX OF NIKE, INC. PRODUCT MIX â€Å"The perfect product must provide value for a customer† (The Chartered Institute of Marketing, 2009, p. ). The goods or services that a company produces must be with regard to the needs and the wants of the consumers and the company must be clear if they are providing what the consumers want from them (The Chartered Institute of Marketing, 2009). â€Å"The most significant determinant variable for the demand for sports goods, its growth, and size, are: fashion, the use of value of the sports good, its market price, households’ professions and revenues, the population’s use of the equipment(the ‘equipment rate’), and the sports good’s life cycle. † (Andreff, Szymanski, 2006, p. 27). From the beginning Nike has produced its goods in accordance with the preference of the consumers, the changing trends in fashion and the buying power of their target market and innovation has been one of their key motives (Nike, Inc. a). â€Å"In May 2006, Nike launched the Nike + (NikePlus) platform, a collaboration between Nike and Apple, consisting of an Apple iPod music player, a wireless device to connect the music player to running shoes, a pair of Nike shoes with a special pocket to accept the wireless device, and membership in the iTunes and Nike + online communities (itunes. om and nikeplus. com). The Nike + co-creation platform capitalizes on the connection between running and music. The combination of innovative, mobile technology, online communities and athletic gear expands the field for co-creation† (Ramaswamy, 2008, p. 11). This is a good example of how Nike strives to bring innovation into the products. Nike also has different product lines such as Nike Action Sports, Nike Athletic Training, Nike Basketball, Nike football and Nike Running (Nike, Inc. a). Nike has also changed and developed its products and heir range with the developing technology (Nike, Inc. a). â€Å"Hence, innovation enhances business performance because the product of innovative activities makes a firm more competitive and the process of innovation transforms a firm’s internal capabilities† (Neely et al, 1998). Nike can be said to be a product oriented company because Nike delivers goods like sports shoes and sportswear to the customers and not service to its consumers but, according to Levitt (1972) â€Å"There are only industries whose service components are greater or lesser than those of other industries. Everybody is in service. Thus, Nike is a brand that wants to deliver not only goods to it consumers but also wants to instil the passion of sportsmanship in people which is evident from their mission (Nike, Inc. b). Since the product is not differ ent from the service in this case, only 4Ps of Nike have been explained in the essay. PRICE MIX â€Å"A product is only worth when customers are willing to pay for it† (The Chartered Institute of Marketing, 2009, p. 4). It should be carefully determined which means that it should not be really low or too high, but we must also have in mind that we must have a profit margin (The Chartered Institute of Marketing, 2009). Nike uses the ‘dual pricing’ strategy by which it sells the latest shoe models in premium retail outlets like Footlocker or Niketown and its old shoe models at discounters and outlets (Billington et al, 1998). Dual pricing is less risky than normal pricing of goods but, the company must have an efficient coordination in manufacturing, distribution and marketing of both old and new goods; this is effectively done by Nike making the dual pricing strategy successful (Billington et al, 1998). Nike uses the consumer conception of pricing to influence the price of their products (McConnell, 1968). Nike does this by providing goods in different price ranges and attracts people to different segments (Nike, Inc. a). PLACE (DISTRIBUTION) MIX â€Å"The place where customers buy a product, and the means of distributing your product to that place, must be appropriate and convenient for the customers† (The Chartered Institute of Marketing, 2009, p. 5). Every brand position their products in such a way that they can easily deliver the products to the consumers and this includes that the process of distribution must be ost effective (The Chartered Institute of Marketing, 2009). Nike has gradually developed their distribution channel and expanded their outlets all over the world (Nike, Inc. c). Today Nike has stores in 160 countries and six continents (Nike, Inc. c). All their stores are designed in such a way that it signifies the spirit of sports and implies Nike’s mission, â€Å"To bring inspiration and innovation to every athlete in the world* *If you have a body, you are an athlete†. (Nike, Inc. b) During 2000-2001, Nike encountered huge financial issues which was due to the miscalculation of the future demand by the company, resulting in the mass production of shoes whose models were declining in popularity (Laudon et al, 2004). The company blamed this as a software- i2’s malfunctioning (Laudon et al, 2004). But what both Nike and i2 forgot to see was that if they had had an effective base for the software and done the necessary customizing by using step by step process, Nike could have resolved this issue at an early stage (Laudon et al, 2004). Nike however fixed this problem in 2009 by spending a huge sum of money (Nike, Inc. a). This clearly shows us that though today, Nike has a much systemised channel of distribution, it did have a setback due to its carelessness. However the way they coped up with the setback is what makes them a successful company. PROMOTION MIX â€Å"Promotion is a way the company communicates what it does and what it can offer customers† (The Chartered Institute of Marketing, 2009, p. 5). Promotion includes advertising, sales promotions, trade promotions and personal selling to the consumers (Kotler, 2002, cited in Riaz and Tanveer, 2012). Nike, Inc. as a widespread promotion campaign like sale time discounts and offers (Nike, Inc. a). Apart from this, Nike has been using successful athletes and sports persons from the beginning to endorse their products (Nike, Inc. a). Steve Prefontaine was the first ambassador to Nike when it was BRS (Nike, Inc. a). Later when Nike, Inc. was developed Nike started getting famous athletes as their ambassadors; few of them were Tiger Woods and Michael Jordon (Nike, Inc. a). â€Å"The ads will still capture the corporate philosophy of grit, determination and passion of heroes and hero worship in a humor way by many top athletes† (Deng, 2009, p. 03). In 2002 Nike wanted to go beyond the concept of promoting their products, celebrities and offers so, they started the ‘Secret Tournament’ which was their first global market effort in regard to the World Cup and it’s reach was much more than all the advertisement, and promotions put together (Nike, Inc. a). Nike has expanded a lot in the last few years and it has even become the official sponsor of the Nation Football League [NFL] for the year 2012 (Nike, Inc. a). Nike also sponsor major teams like Manchester United (Anonymous, n. ). It is a general conception that when the fans of a particular team are loyal to that team, they in turn become loyal to the sponsoring brand also (Linnemann, 2007). From this it is seen that when a sports team is endorsing a brand, the fans of the particular teams get attracted to the brand sponsoring them and so they are induced to buy the products of that particular brand. Thus, both the team and the brand get popularity. This can be said to be one of the most famous methods of promotions which Nike has used in a very correct manner. Apart from this, when we look at the advertisements of Nike, â€Å"The ads will rarely focus on the product itself, but on the person wearing the product† (Deng, 2009, p. 103). This kind of advertising can make the consumer feel more drawn towards the product and will influence him to buy it. Promotion can said be an important component of the marketing activities ok Nike, Inc. CONCLUSION The marketing mix strategy of a firm is said to be the base of its success. A company should know how to make proper use of the marketing mix. As seen, Nike had a bad time because to the lack of proper use of the marketing mix. Nike has not been having a perfect marketing mix throughout its existence. It did have setbacks in the channels of distribution. They should focus more on how the products can be delivered to different regions and they must also focus as to what products are to be distributed to the different countries. Nike as a brand has not only sold its products well but has also strongly put forth the idea that anyone can be an athlete. This encourages physical activity among the people and helps them to stay fit and healthy. Nike as a brand is very successful in attracting consumers and retaining them by using many loyalty techniques. This is the main reason for the success of Nike, Inc. Words in essay- 2000 words. REFERENCE: Andreff, W. and Szymanski, S. 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